The Thoughtful Producer

The Thoughtful Producer

PRODUCER: The Thoughtful Producer, Berkshire
PRODUCT: Forage Fed and Fabulously Free Range Chicken
REGION: London and the South East
CATEGORY: From the Field (Primary)


The team behind poultry business The Thoughtful Producer “love nothing more than to feed our flocks, both bird and human”, recognising that by treating their chickens well, the customer is rewarded too. 

The business provides its ‘ladies’ with the highest standards of welfare. Chickens are left to develop for three times longer than standard poultry and encouraged to roam the fields of the Copas family farm as they forage for feed, looked after by a dedicated husbandry team.

At the other end of the process, the birds are dry plucked and game hung for up to a week, guaranteeing a flavourful bird for the table.

Aiming to ensure that “from egg to table, we have done the very best by our birds, ourselves and our customers”, The Thoughtful Producer has also introduced a Chicken Tracker feature on its website, which enables customers to enter a code on their purchase to discover more about the journey of their meat from field to plate. 


The London and South East panel were impressed by the chickens’ living conditions and the evident care taken throughout the production process. The Chicken Tracker tool was commended as a “clever use of technology to enable customers to learn more”.


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