Do fruit and veg boxes taste as good as they look?
There’s something appealing about receiving a boxful of ingredients with all the spices and loose ingredients measured out for you in little pots and pouches, primed for action. It’s like the wrapped-up neatness of plane food – but without the bland, mass-produced taste and plastic cutlery. How much more appealing if the ready-to-go kit delivers you a healthy meal in less than half an hour (with, okay, a bit of chopping and cooking on your part)?
That’s exactly what kitmeister company Hello Fresh is offering. We thought it’s an idea worth road-testing, so two of us put one of the three-meal kits for two through its paces. Here’s the verdict…
The pros: the vegetables are super-fresh (it would weird if they weren’t given the name of the company), the meat is of good quality, the fish is sustainably sourced, and there’s no wastage because it’s all measured for you, ready to go. If you like to cook, it’s gratifying you have to do a bit of chopping and stirring, which means you can still call it proper cooking. The instructions are given in pictures and words, so it would be hard to go wrong.
Overall, though, if you’re time-poor and want to cut out decision-making, thinking, shopping, weighing of ingredients and food wastage, the boxes have a certain appeal. Visit www.hellofresh.co.uk to find out more.
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